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Knowing what your customers will want, and being able to provide it faster, is critical to success. Our solutions help capture essential data on purchasing patterns, buyer behavior in different channels, and unlimited categories of products, building customer intelligence to more effectively market to each and every customer. Promotions Management is designed to maximize return on promotions investment while reducing promotional spending by recommending optimal promotions plans. Above all the system helps identify or infer buying patterns and to help retailers understand price and promotion sensitivities at the SKU and store level. When you run promotions, you need to understand different cannibalization effects. Hence determining which products to promote in which regions and at what price is very crucial. We can help retailers develop, implemented and maintain a broad portfolio of Promotion Management applications for optimizing mark-down and pricing, price change implementation, and promotion planning.
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