Industry Practices - Transportation

In order to be competitive, companies will have to improve the operational processes they use to provide new services. The demand for new and more sophisticated products and services and the provider’s time to market will drive this marketplace. A company’s ability to represent and bill accurately for these newer and more complex services will become a bigger challenge over the next few years.

Our Client, a Telecom carrier is a leading provider of ISP and public telecommunication services in India. They provide Local Access, Broadband, and Internet services in multiple locations in India. They were the pioneers to launch the WiFi and Hotspot services in India. Our client has other services like Internet services, Cellular mobile services, Wireless in local loop and digital loop carriers. It hopes to soon set up other services like Fibre to Home, fiber- 16 rings and Asynch-ronous transfer mode bandwidth on demand and other intelligent network services.

Our client wanted to provide more and better services to their valuable customers for the CDMA service to increase their satisfaction level. They also wished to increase the Average revenue per user (ARPU) for this service. In their desire to provide unique services, distinct from their competition, they decided to have a Natural Language based Directory service on SMS. Directory services provides you the required information on your fingertips. Apart from providing the service, the client also benefited from increasing their customer contacts, and thus increasing the overall subscriber base.

Our Client needed a SMS wireless application, which allowed the user to make a query in his own language to get the information. They selected our Natural Language Processing (NLP) engine to meet this requirement. NLP analyses the query into specific key search words and depending on these worlds, a query is made to the Yellow Pages database to get the records. Further, these records are fine-tuned and sent as a response to the user in three SMS messages. This application has been developed using Oracle 9i, Java Servlets and NLP.

The client wanted the database copies to be decentralized for all the cities, and needed them to be synchronized with the main database on a daily basis.

Our Client was provided with the necessary software modules and interfaces with their SMS Gateway. Input Servlet to process the raw queries received from users was provided too.

The key search worlds analysis of the query by our NLP Engine, was specifically developed for Yellow pages. Query processing module that formulates queries depending on the output of the NLP. module, collects the response, formulates the result and sends it to the SMS Gateway for further delivery to the user. The SMS Gateway is interfaced with the set of APIs provided by the vendor.