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SAS India and
Tata Infotech enter into a strategic technology alliance
- to offer “Customer Analysis
& Organisation Intelligence solutions”
13th August 2003 |
SAS
India and Tata Infotech have entered into a strategic alliance.
SAS India is a wholly owned subsidiary of SAS Institute Inc -
a market leader in end-to-end business intelligence solutions
with worldwide revenues exceeding $1 billion. Tata Infotech is
a leading systems integrator and Business Intelligence practice
pioneer in India, with operations in India and overseas.
The
synergistic combine will permit telecom, manufacturing, and finance
and retail companies to avail of a range of “customer analysis
& organisation intelligence solutions” from SAS and
the implementation, domain and system integration expertise of
Tata Infotech.
SAS
India has a 22.5% market share and a 70% top-of-mind recall in
the Indian market. The customer analysis and organisation intelligence
solutions on offer are demand and process intelligence solutions,
warranty analysis and value chain analysers.
Commenting
on the alliance Mr. George Varghese, Head Marketing, SAS India
Pvt. Ltd said: “Competitiveness in business depends largely
on the ability of an enterprise to effectively manage its organisation
and customer strategy. With SAS India’s customer and organisation
intelligence solutions, businesses can look forward to enhanced
collaboration, improved flexibility and reduced costs across the
enterprises’ value chain. SAS solutions provide a holistic
view and monitor capability across the enterprise value chain
while delivering analytical insights and guidance to decision—
to maximise a customer’s profits. The solutions will help
companies improve their overall efficiency and maintain a high
level of customer satisfaction. Planning, designing and implementing
these solutions that deliver these strategic benefits require
a partner with domain and system integration expertise and experience
which Tata Infotech possesses.”
Says
Dr. Vivek Bhartiya, Head, BI Practice, Tata Infotech: “SAS
is an established word leader in the Business Intelligence marketplace
with their best-of-breed solutions. Combining our expertise will
bring tremendous value to the telecom, finance, manufacturing
and retail sectors where Tata Infotech has established practices.
We look forward to a long and fruitful relationship with SAS”
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